Lapland Ice Driving
- Senior Sales Representative2024 — 2026
- Sales Representative2022 — 2024
Sales, customer experience and operations for a supercar ice driving operation. The role expanded past selling into the design of the business itself.
- Managed international private and corporate clients, including UHNWI and C-level customers.
- Developed commercial packages and pricing, and built partnerships with luxury concierges and automotive brands.
- Rebuilt the quoting process and then built the tool behind it — 60 min to 15–20 min per quote.
- Structured and migrated 10,000 scattered customer records into a working CRM.
- Turned internal knowledge two or three people held into an AI-assisted resource the whole team could use.
- Built fleet telemetry from nothing across 30 vehicles.
- Delivered a private automotive event end to end — 40 guests, 15 instructors, full fleet.